Un citat interesant despre simplitatea unui brand:
For my part, I’m a big fan of the new simplicity. Simple design means that lines, shapes and colors are applied only after asking, “Does this element strengthen or weaken the visual message?” Nothing is plopped down arbitrarily; simple design is characterized by intentional, to-the-point clarity, and it’s always beautiful.
Citatul face parte dintr-un articol interesant despre noul stil de brand al Pepsi, comparativ cu cel al Coca-Cola.
